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How to Avoid Common Banner Marketing Faux Pas

On average, business owners spend around 8 percent of their annual gross revenue on marketing expenses. Instead of putting money into marketing campaigns that never seem to work out, a business owner needs to optimize their strategies for best results.…

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Boost Brand Visibility with Wide-Format Printing

Here are three things that printed marketing collateral does: Physical, printed items are more 'real' to the brain; they engage better with memory. Physical, printed material needs more emotional processing, which is essential for the retention of brand associations. Physical,…

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Direct Mail Statistics That Prove It Works

We’ve all seen the stats, consumers are glued to their screens. Whether it’s laptops (it’s increasingly not), cell phones, or tablets, people can’t get enough of their digital devices. Following that trend, businesses have been investing more and more money…

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