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Why Fonts Matter in Marketing

In the world of marketing, it’s all about the presentation. A huge part of any piece of marketing are the words that it includes and the message it sends. How you say something is as important as what you say.…

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Boost Brand Visibility with Wide-Format Printing

Here are three things that printed marketing collateral does: Physical, printed items are more 'real' to the brain; they engage better with memory. Physical, printed material needs more emotional processing, which is essential for the retention of brand associations. Physical,…

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Direct Mail Statistics That Prove It Works

We’ve all seen the stats, consumers are glued to their screens. Whether it’s laptops (it’s increasingly not), cell phones, or tablets, people can’t get enough of their digital devices. Following that trend, businesses have been investing more and more money…

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