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A New Era of Direct Mail: Why Targeting is Important

If you want to focus on direct mail marketing strategies, then it is imperative that you segment your audience by targeting demographics. Undoubtedly, effective audience segmentation is the crucial factor in any mail campaign and can be the difference between…

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What is Direct Mail Marketing? (Does it Work?)

In order to have a successful and thriving business, you must reach your customers using efficient and cost-effective methods. No company wants to throw away money on unsuccessful advertising campaigns and services by pursuing individuals who are not in their…

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Christmas and Catalogs are Coming

Areas where direct mail has influenced digital marketing is through the circulation of catalogs. Recognizing that catalogs are more fun and easier to browse than an endless list of merchandise-laden webpages, companies have begun distributing their catalogs via their websites, but…

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Building A Successful Campaign

In the 25 years we’ve helped clients with their direct mail needs, we’ve seen a wide variety of direct mail marketing approaches. Some clients have mailed elaborate, multi-component packages. Others have personalized their mailings to contain specific messages to specific…

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