skip to Main Content
print-marketing-materials

A Guide to Print Marketing Materials: Benefits, Examples and More

In the business world, there are many different marketing approaches that will need to be tailored to a company’s unique goals and brand. However, there are certain things that apply to more or less every business out there, and that will remain relevant across industries.

The most universal feature among all businesses is the need to market effectively – as marketing is ultimately the art of drawing your prospective customers’ attention to the product or service you are offering, and convincing them that it will be in their interest to purchase from you and enjoy the benefits that your product or service can provide.

These days, marketing has largely gone digital and printed marketing materials that were once the mainstay of many successful companies has now very much been put on the backburner.

Recommended Read: Direct Mail Marketing Statistics That Prove It Works

With that being said, many businesses are rediscovering the benefits of utilizing printed marketing materials because well…not as many companies are sending things to prospects, providing brochures, or sending out newsletters.

Here’s a closer look.

What Exactly Are “Marketing Materials?” (A Quick Rundown)

First and foremost,”marketing materials” are tools used to convey your brand vision and the potential benefits of your services, to your customers.

person-handing-over-business-card

In a digital setting, “marketing materials” can be things like website landing pages, a template used for sending cold emails, a newsletter or mailing list sent via email, ad banners, and so on.

In the world of physical in-person marketing, “marketing materials” become much more tangible, and are comprised of things like cool business cards, one-page sales slicks, physical brochures and newsletters, posters, banners, and signage.

Marketing is often considered to be a pretty daunting process – especially for smaller enterprises focused on growth.

While there certainly are many intricacies and nuances to the process of effective marketing, the fundamentals are pretty straightforward. You need to convey a strong brand identity, clear message, and outline the benefits (not just features) that a prospective customer can expect to enjoy as a result of utilizing your services.

At the same time, you have to be able to use the right type of marketing materials to grab and maintain the attention of the people you’re trying to reach.

Benefits of Utilizing Printed Marketing Materials

couple-with-marketing-booklet

Printed market materials are potentially even more useful and effective now than they were in their heyday during the pre-digital age.

Here are just a few of the benefits of using printed marketing materials.

1. Printed Marketing Materials can be Rediscovered

The thing about digital marketing materials – and all forms of digital correspondence, for that matter – is that it’s remarkably easy to completely overlook and forget about them, and delete them without so much as a moment’s thought.

Printed marketing materials are a different story. The fact that they take up real, physical space, means that – as long as they aren’t thrown away – there’s a good chance that they will be put away somewhere and rediscovered days, weeks, or months down the line.

If your printed marketing materials are compelling enough and seem worth holding onto, you can be reasonably confident that they have a better chance of “resurfacing” than an old marketing email or digital newsletter will.

How many of us ever really delve through the thousands of emails in our inboxes after those emails have been sitting unread for a month or a year?

Things like brochures, business cards, and one-sheets are a different story. They may sit on a desk for a long time underneath a pile of papers only to pop back up when that stack of papers is reshuffled. Or, they may get put away in a filing cabinet for later reference.

In both the personal and business space, people are often distracted and preoccupied with the concerns of the present moment. Often, marketing materials can become significantly more effective when it’s had the chance to sit around for a while and be rediscovered when there is a little downtime.

2. Advertising Outside of the Digital Space Attracts Attention

As we have stated, the vast majority of contemporary marketing is done through digital channels – whether in the form of webpages, emails, website banners, etc.

That’s all well and good – and there are certainly benefits to these sorts of approaches – but the sheer fact that digital marketing is now ubiquitous means that it is less trustworthy and impactful.

Printed marketing materials are not anywhere near as prevalent as that used to be – and one consequence of this is that when someone actually does receive a well-composed and informative brochure at a trade show or networking event, that piece is likely to make a more significant impression.

Recommended Read: Marketing Materials to Have Printed Before Your Next Trade Show

In the same vein, sending a physical letter of introduction to prospective customers through the mail automatically differentiates you from the multitudes of other companies who will likely be reaching out exclusively through digital channels.

As a general rule of thumb, the less common an approach is, the more memorable it will be, and the more attention it will grab.

Even the savviest digital marketing campaign will tend to register less with prospective customers, in an ecosystem that is completely saturated.

3. The Pieces can be Passed On to Others

If you create truly unique and interesting printed marketing materials, they will very often be passed around an office or between friends and family members.

The immediate effect of this is that your printed marketing materials will naturally tend to be viewed by more sets of eyes than something like a static marketing email would – and, clearly, this substantially increases the chance that someone who actually is interested in using your services now knows who you are.

4. You Can’t Scroll Past Print Marketing

woman-looking-at-mail

Digital marketing efforts do not take up any physical space – you never have to physically “encounter” a marketing email, a LinkedIn message, or any other form of digital “material” over the course of your everyday life.

Printed materials, however, do take up physical space in a literal, direct, and visceral way.

While there is always the possibility that they will be thrown out or recycled, there is also a good chance that they will remain somewhere in the person’s mind, on their desk, or in their home.

Someone who puts your business card on their desk next to their computer, for example, will frequently be reminded of it just by passively glancing around. If they want to pass it on to someone else or to (unfortunately) dispose of it, they will have to physically pick it up and move it in order to do so.

At the very least, this means that printed marketing materials are nowhere near as easy to forget about as digital ones. And, of course, gaining the attention of a prospective customer, and staying fresh in their memory, is a major part of the overall “battle” of marketing effectively.

Examples of Printed Marketing Materials (and some suggestions)

There are a number of different types of printed marketing materials that you could utilize. Choosing the right ones depend on the nature of your marketing campaign, and of your business.

Here are some examples of printed marketing materials that you will probably want to use.

Unique Business Cards

Business cards – if well done and unique – can help you stick in someone’s mind.

Anyone who comes across your booth at a trade show, receives a package from you in the mail, or that you meet on the street and strike up a conversation with is ripe for also receiving a business card.

Unique and professional business cards leave a lasting impression. A good one is space-efficient and easy to slip into a wallet. We suggest making your business cards unique by making small changes like rounding the edges, making your card a different shape completely, or using unique finishes and raised fonts to stand out.

Note: Make sure your business card includes concise contact information for your company, ideally including a link to a well-crafted web landing page.

Envelopes

A unique, branded envelope can help to begin the marketing process before a prospective client or customer has even read your letter.

To grab more attention, use a large envelope format, and go for an unusual and unique script. You can even choose to send your materials in envelopes that have a unique color or texture.

Brochures

Brochures are a classic piece of marketing and have been used for decades because they don’t take up a lot of space when folded and you can pack them full of awesome copy and images.

Your brochures should always compliment your brand design, and you should take advantage of different brochure types to properly speak to different target audiences and showcase different products and services.

Make sure your brochures have strong visual elements, and to include appropriate calls to action.

Tips for Creating Effective Print Marketing Materials

Here are a few tips for creating effective print marketing materials.

Dare to personalize

Simply by virtue of using printed marketing materials in the first place, you are automatically attempting to stand out and reach your audience in a more intimate way. So, don’t be coy about it. Personalize your materials by adding a person’s name and make full use of catchy slogans, attention-grabbing graphics, unusual fonts, and more.

Add a timely promotional offer

Using your printed materials to advertise a limited time promotional offer – perhaps with a QR code to scan or a web link to visit – is an excellent way of making the printed material feel more “exclusive,” while also introducing a call to action that is likely to get a quick follow-up.

Have your graphics designed professionally

If you’re going to take the time to dream up print marketing materials in the first place, you should by no means cut corners when it comes to the quality of your graphic displays.

Hire a professional graphic designer, and ensure that your materials really grab the eye and convey a sense of professionalism.

Research your target audience in advance

Different target audiences require different marketing approaches. Research your target audience in advance, and tailor your printed materials accordingly. Keep in mind that, unlike with many digital marketing materials, it’s much harder to “adjust” faulty printed materials down the line.

Put systems in place to track metrics

It’s always beneficial to be able to track metrics and to see how much engagement a particular campaign of yours has actually generated.

For printed marketing materials, this can be achieved by things such as unique web landing pages and tracked phone numbers so that you can directly see how many impressions have been made.

So, what are you waiting for? Let’s start printing some awesome marketing materials today!

This Post Has 7 Comments

  1. It sounds like you need to have digital mockup that is scalable. I need to get some new business cards printed. I want them to have QR codes on them.

  2. Thank you for mentioning how helpful a quality and differentiated business card can be. I am starting a new business this year and looking into marketing. I will find a reputable commercial printing company locally for this as well.

  3. super slot เว็บสล็อตออนไลน์ มาแรงชั้นที่ 1 เว็บไซต์ พนัน ออนไลน์ ฟรี เครดิต ของประเทศไทย ในปี 2022 ควรต้องยก ให้เว็บ pg ความรู้ความเข้าใจของคนไทย สร้างเอง ไม่ผ่านคนกลาง

  4. ทางเลือกที่มั่นคงสำหรับผู้เล่นสล็อตออนไลน์ เว็บสล็อตออนไลน์ Ambbet สล็อตเเตกง่าย เว็บตรง ไม่ผ่านเอเย่นต์ แหล่งรวมเกมสล็อตยอดฮิต ทางเข้าเล่นเกมสล็อต (ทางเข้าหลัก) มีเกมให้เลือกเล่นมากกว่า 1000 เกม เกมสล็อตเเตกบ่อย ไม่ล็อคยูส ลิขสิทธิ์แท้ 100% เพลิดเพลินไปกับการล่าเงินรางวัล โบนัสได้ทุกที่ ทุกเวลา ตัวเกมโดดเด่น กราฟฟิกสวยงาม เอฟเฟ็กอลังกาล อีกทั้งยังให้ผลตอบแทนสูง ผุ้เล่นสามารถใช้เงินจริงกในการเล่นเกม ซึ่ง เริ่มต้นกับ Ambbet เพียง 1 บาท เท่านั้น.

  5. 38thai เป็นแพลตฟอร์มการพนันออนไลน์ใหม่ที่ให้การเข้าถึงเกมคาสิโนที่หลากหลายได้อย่างง่ายดาย มีเกมให้เลือกมากมาย เช่น สล็อต บาคาร่า ยิงปลา และรูเล็ต ผู้เล่นสามารถสนุกกับเกมได้เงินจริงด้วยการเดิมพันขั้นต่ำเพียง 1 บาท แพลตฟอร์มนี้ใช้งานง่ายและช่วยให้ผู้เล่นสนุกกับเกมคาสิโนได้ทุกที่ทุกเวลาผ่านอุปกรณ์พกพา ด้วยระบบฝาก-ถอนที่รวดเร็วและสะดวก ผู้เล่นสามารถทำธุรกรรมและถอนเงินที่ชนะได้อย่างง่ายดาย

  6. สำหรับตัวเลือกที่น่าเชื่อถือในการเล่นเกมสล็อตออนไลน์ 11hilo คือหนทางที่จะไป เว็บไซต์โดยตรงนี้มีเกม SlotPG ยอดนิยมมากกว่า 1,000 เกมพร้อมแจ็คพอตบ่อยและลิขสิทธิ์แท้ อินเทอร์เฟซที่ใช้งานง่ายทำให้ง่ายต่อการนำทางและเริ่มเล่นด้วยเงินเดิมพันขั้นต่ำเพียง 1 บาท เพลิดเพลินกับกราฟิกที่สวยงามและการจ่ายเงินรางวัลสูงด้วย 11hilo

  7. 168สล็อต เป็นคาสิโนออนไลน์ชั้นนำที่มอบประสบการณ์การเดิมพันที่ทันสมัย ด้วยการเข้าถึงที่ง่ายและสะดวกที่ 168สล็อต.com แพลตฟอร์มของเรามีเกมคาสิโนให้เลือกมากมายในที่เดียว รวมถึงสล็อต เกมยิงปลา เล่นด้วยเงินจริงและวางเดิมพันต่ำเพียง 1 ดอลลาร์ ทำให้ผู้เล่นที่มีงบประมาณจำกัดสามารถเข้าถึงได้ สัมผัสความตื่นเต้นของเกมคาสิโนด้วยเงินจริง พร้อมระบบรับประกันการถอน 100% และคุณสมบัติการฝากและถอนอัตโนมัติที่ลดเวลาในการรอ ทำเงินได้ทุกที่ทุกเวลาผ่านอุปกรณ์มือถือของคุณ เพลิดเพลินกับความสะดวกสบายสูงสุดในการเล่นเกมคาสิโนที่คุณชื่นชอบได้ทุกที่

Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top