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Direct Mail Statistics That Prove It Works

We’ve all seen the stats, consumers are glued to their screens. Whether it’s laptops (it’s increasingly not), cell phones, or tablets, people can’t get enough of their digital devices. Following that trend, businesses have been investing more and more money…

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A New Era of Direct Mail: Why Targeting is Important

If you want to focus on direct mail marketing strategies, then it is imperative that you segment your audience by targeting demographics. Undoubtedly, effective audience segmentation is the crucial factor in any mail campaign and can be the difference between…

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What is Direct Mail Marketing? (Does it Work?)

In order to have a successful and thriving business, you must reach your customers using efficient and cost-effective methods. No company wants to throw away money on unsuccessful advertising campaigns and services by pursuing individuals who are not in their…

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