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Direct Mail Statistics That Prove It Works

We’ve all seen the stats, consumers are glued to their screens. Whether it’s laptops (it’s increasingly not), cell phones, or tablets, people can’t get enough of their digital devices. Following that trend, businesses have been investing more and more money…

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Target-market

A New Era of Direct Mail: Why Targeting is Important

  • February 26, 2019

If you want to focus on direct mail marketing strategies, then it is imperative that you segment your audience by targeting demographics. Undoubtedly, effective audience segmentation is the crucial factor in any mail campaign and can be the difference between…

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