Christmas and Catalogs are Coming

Christmas and Catalogs are Coming

Areas where direct mail has influenced digital marketing is through the circulation of catalogs. Recognizing that catalogs are more fun and easier to browse than an endless list of merchandise-laden webpages, companies have begun distributing their catalogs via their websites, but it’s important not to underestimate the value of a well-distributed physical catalog. Direct Mail Catalogs […]

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It’s Alive!!

It’s Alive!!

We’ve all heard it many, many times — direct mail is dead. But is that really true? Yes, digital marketing has taken hold, and it isn’t going anywhere. However, that does not make direct mail any less valuable. In fact, the current advertising climate might make direct mail more valuable than ever, because marketers are […]

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Building A Successful Campaign

Building A Successful Campaign

In the 25 years we’ve helped clients with their direct mail needs, we’ve seen a wide variety of direct mail marketing approaches. Some clients have mailed elaborate, multi-component packages. Others have personalized their mailings to contain specific messages to specific individuals. Some have developed incredibly creative mailings that grab the reader’s attention. Others have mailed […]

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